Grateful Patient Fundraising

KU Leuven , 1 semester
A research project on healthcare philanthropy
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Grateful Patient Fundraising
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This research project focuses on grateful patient fundraising (GPFR), a fundraising approach in which former patients and their families are invited to support healthcare institutions through philanthropic donations. The student will first conduct a literature review to map the current state of knowledge on GPFR and identify promising directions for future research. Based on this review and in consultation with the KU Leuven supervisor, the student will develop a specific research question and design an appropriate research approach. Depending on the selected topic, the student may be involved in activities such as literature reviews, data collection, data analysis, and the interpretation of research findings. The project offers hands-on experience in the full research process, from research question development to communicating findings, while contributing to the growing scientific literature on healthcare philanthropy and fundraising.

  • Number of placements: 1 or 2 per semester
  • Available in Fall and Spring semester

Pre-requisites

  • High level (3rd or 4th year) undergraduate student
    Minimum GPA 3.4
  • Students are expected to possess basic research skills, including conducting literature reviews, developing research questions, and contributing to the design and implementation of research projects.

Important note: 

Students must remain registered as an undergraduate student at their U.S. or Canadian home institution while participating in the program. The student's home institution must complete the Learning Agreement after acceptance into a project, even if credits will not be transferred to that institution. Transfer of credits is decided by the students' home institution.

Submitting an application, does not guarantee that the student will be offered a placement. The research projects are also available to our domestic degree students; therefore, projects may already be full at the time of applying. Final decision on your admission is solely taken by the Research Supervisor at the host institution.

Faculty of Economics and Business 

Department of Marketing

The Department of Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.